By D. C. Ferree, I. Warrington
This booklet offers a entire reference paintings, summarising our wisdom of apples and their creation world wide. It contains 24 chapters written by way of foreign professionals from america, Canada, Europe and New Zealand. the most matters addressed contain taxonomy and construction statistics, plant fabrics, apple body structure, orchard and tree administration, crop security (including natural production), harvesting and dealing with and usage. The booklet could be of vital curiosity to these operating in horticulture and botany.
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Additional info for Apples: Botany, Production and Uses
ERS Staff Report No. AGES 850110, National Economics Division, ERS, USDA, Washington, DC, 30 pp. China State Statistic Bureau (1999) China Agricultural Yearbook. China State Statistic Bureau, Beijing, 910 pp. Dall, P. (1999) Deciduous fruit problems global. Deciduous Fruit Grower 49(2), 6–12. FAO (Food and Agriculture Organization of the United Nations) (2000) FAOSTAT home page [online]. org/ FAO, a. FAO Production Yearbook. Food and Agriculture Organization of the United Nations, Rome. FAO, b.
B. (1997) Key Developments in the Food Distribution System. Working Paper 97(8), Retail Food Industry Center, University of Minnesota, St Paul, Minnesota, 33 pp. OECD (Organization for Economic Cooperation and Development) Committee for Agriculture (1991) The Apple Market in OECD Countries. Organization for Economic Cooperation and Development, Paris, 173 pp. D. (1994) The World Apple Market. Haworth Press, New York, 237 pp. O’Rourke, D. (2000) The World Apple Review. Belrose, Pullman, Washington, 116 pp.
In developed-country markets, where the income effect is weak, sales and promotional efforts need to be targeted at changing consumers’ tastes and preferences for apples. Many in the industry believe that health claims can be exploited to achieve this. However, many other fruits and vegetables can make comparable health claims. In addition, enjoyment is a key reason for consuming any food. There is a danger that too heavy an emphasis on the health aspect could create a negative image in the minds of many consumers.